CPK runs 5 sports clubs, and each club provides a variety of activities, including gym and yoga classes. To keep its 60 employees well-motivated, CPK uses job enrichment. For CPK’s success, having the correct marketing mix matters. The Finance Director is examining CPK’s financial statements, and an extract appears in Table 3.1. He wants to find out how a rise in taxation could influence CPK’s business.
(a)[2]
Define what is meant by ‘non-current assets’.
(b)[2]
State two components of the marketing mix.
(c)[4]
Outline two ways in which CPK could be affected by an increase in taxation.
(d)[6]
Explain one possible effect on CPK of the movement in each of the following ratios shown in Table 3.1:
Change in current ratio.
Change in profit margin.
(e)[6]
Do you think job enrichment is a better method for a business to motivate its employees than profit sharing? Justify your answer.
Worked solution & mark scheme
This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Resources owned by a business that are expected to be used for a period longer than one year” …