Economics 0455 · IGCSE · Price elasticity of demand (PED)

Price elasticity of demand (PED) — practice question

Poland is the leading exporter of toothpaste in the world, and toothpaste is a product with inelastic demand. In 2019, several Polish firms that manufactured toothpaste considered carrying out a horizontal merger. Also in 2019, dentists' wages rose worldwide. That rise was especially large in the UK, where dentists were paid, on average, 25% more.
(a)[2]

Identify two determinants of price elasticity of demand.

(b)[4]

Explain two advantages to a firm of a horizontal merger.

(c)[6]

Analyse, using a demand and supply diagram, how the market for toothpaste would be affected by an increase in population.

(d)[8]

Discuss whether or not an increase in the wages of dentists will increase the number of dentists employed.

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