Economics 0455 · IGCSE · Firms’ costs, revenue and objectives

Firms’ costs, revenue and objectives — practice question

In 2014, worldwide steel demand weakened after China, the largest market for steel in the world, saw its consumption growth cut by half. The world’s largest steel-producing company predicted stronger profits for 2014, although it believed production might need to be reduced. The firm was deepening its specialisation in the steel market. Employment in this industry has fallen because firms have tried to lower capacity.
(a)[2]

Define ‘specialisation’ in this context.

(b)[4]

Explain how a fall in output affects average fixed cost and average total cost.

(c)[6]

Analyse how a firm could cut its output and raise its total profit.

(d)[8]

Discuss whether workers who lose their jobs are likely to still be out of work a year later.

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