Ben runs a small gardening business that he set up 15 years ago. Ben thinks that giving a high-quality service is vital to his success. Ben’s business has several stakeholder groups, including 2 full-time and 4 part-time workers who have all worked for him for several years. Each worker is expected to carry out whatever task Ben tells them to do. All workers are paid an hourly wage. They also get a bonus if customers recommend the business to other people. Ben is always considering other ways to raise his workers’ motivation.
(a)[2]
What does the term ‘stakeholder group’ mean?
(b)[2]
Identify two possible reasons that Ben’s business has stayed small.
(c)[4]
Identify and explain two reasons why quality may matter for Ben’s business.
(d)[6]
Identify and explain two advantages to Ben’s business of having part-time workers.
(e)[6]
Explain two ways Ben could improve employee motivation. Recommend which method Ben should choose. Justify your answer.
Worked solution & mark scheme
This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Any person or group with a direct interest in how a business performs or in what it does” …