Viktor is setting up a photography business. He will operate as a sole trader. Quality control will matter. Viktor intends to use sampling for his market research. There are legal controls that may influence his marketing strategy. Viktor will hire 5 photographers. He knows that there are many methods of motivating employees.
(a)[2]
Identify two ways in which legal controls could affect marketing strategy.
(b)[2]
Define ‘quality control’.
(c)[4]
Outline two reasons why Viktor might use sampling when carrying out market research.
(d)[6]
Explain two disadvantages to Viktor of working as a sole trader.
(e)[6]
Explain two ways a service business could motivate its employees. Which would be the best method to use? Justify your answer.
Worked solution & mark scheme
This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Cannot make misleading or false claims in advertising” …