Business 0450 · IGCSE · Marketing strategy

Marketing strategy — practice question

(a)[8]

Identify and explain two ways GS might increase added value. Way 1: Explanation: Way 2: Explanation:

(b)[12]

The table below shows three pricing strategies GS could adopt when selling plants and trees to customers. Recommend which pricing strategy is the best one to choose to increase GS’s profit. Justify your answer. Cost-plus: Competitive: Promotional: Recommendation:

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