RRM is a small business, and Rafael believes that market segmentation could help him raise sales.
(a)[8]
RRM is a small business. Identify and explain two reasons that could keep RRM small.
(b)[12]
Rafael thinks he could increase his sales by using market segmentation. Consider the advantages and disadvantages of each of the following methods of segmenting the market. Recommend which method he should use. Justify your answer.
Age:
Income group:
Gender:
Recommendation:
Worked solution & mark scheme
This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Insufficient demand / market size” …