Business 0450 · IGCSE · Marketing strategy

Marketing strategy — practice question

(a)[8]

Identify and explain two reasons that might lead SC employees to join a trade union.

(b)[12]

Explain the following three factors SC must take into account when selling its products in foreign markets. Which factor do you think is the most important for achieving high export sales? Justify your answer. Competition. Consumer needs. Channels of distribution. Conclusion.

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