(a)[8]
Explain four benefits to a business of using social media for promotion.
(b)[12]
Consider the advantages and disadvantages of ES using on-the-job or off-the-job training for its new employees. Which method should Tim use? Justify your answer.
Business 0450 · IGCSE · Marketing mix
Marketing mix — practice question
Worked solution & mark scheme
This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “It can be aimed at specific demographic groups, who may then pass the message on to friends through social media, at no cost to the business.” …
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