Business 0450 · IGCSE · Marketing mix

Marketing mix — practice question

(a)[8]

Explain four functions of marketing in a business.

(b)[12]

Consider the benefits and drawbacks of the three distribution channels DD could use for its products. Which channel should DD choose? Give reasons for your answer. • Establishing a shop at the dairy. • Selling to several large supermarkets. • Selling to a wholesaler.

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Identifies customer needs - discovers exactly what goods or services consumers want before they are produced” …

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