Business 0450 · IGCSE · Marketing mix

Marketing mix — practice question

(a)[8]

Identify and explain four suitable ways Joey could contact his employees if he wants them to work extra hours so an urgent order can be completed.

(b)[12]

Jennifer aims to raise sales. Examine the strengths and weaknesses of each of the following three pricing strategies TP could use to increase sales. Recommend which is the best pricing strategy for TP to use. Justify your answer. Pricing strategies: - Cost plus - Competitive - Skimming

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