(a)[8]
CC’s Marketing manager wants to carry out market research. Identify and explain two factors that could affect how accurate the market research data is.
(b)[12]
CC’s bestselling product is a high-quality camping cooker that is very similar to rival products. Explain how each of the following three elements of the marketing mix could be used to market CC’s camping cooker. Justify why each element is important to the product’s success. - Price - Promotion - Place