Walt is the owner of a business that has created a new computer game for adults. A focus group report indicates that customers like it. Walt has been thinking about the marketing mix, including the packaging of this product, which is expected to be sold in many countries. ‘I do not want to use a wholesaler because it would reduce my profit margin’ he said.
(a)[2]
What does the term ‘focus group’ mean?
(b)[2]
Identify two reasons why packaging could be important for the new computer game.
(c)[4]
Explain why the profit margin may be important for Walt’s business.
(d)[6]
Identify and explain two advantages to Walt if he chose to use a wholesaler to distribute his products.
(e)[6]
Think about two possible promotion methods that Walt could use for the new game. Recommend which method he should choose. Support your answer.
Worked solution & mark scheme
This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “A chosen group of people with similar features to the target market who offer opinions on a product/service” …