Business 0450 · IGCSE · Marketing mix

Marketing mix — practice question

(a)[8]

Explain two advantages and two disadvantages for a business of taking out a bank loan as a source of finance.

(b)[12]

Consider the strengths and weaknesses of the following three promotion methods PF could use for its new product range. Which is most likely to be the best method for PF to use to increase sales? Justify your answer. • Leaflets handed out in the street • Billboards on the side of a main road • Discounts on first purchase

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: Fast to set up if the business already holds an account with the bank

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