MDZ produces a variety of chocolate bars. It employs 300 employees. MDZ buys its ingredients from suppliers in the local area. It is important for MDZ to behave ethically towards its stakeholder groups. MDZ has products that are at different stages of the product life cycle. The business is also creating a new product. The Marketing Director has to decide on the packaging and the price of the new product. She understands that a business should choose an appropriate sales-promotion method for a new product.
(a)[2]
Identify two roles of packaging.
(b)[2]
Identify two stages (other than development) of the product life cycle.
(c)[4]
Outline two factors MDZ’s Marketing Director should think about when choosing the price of the new product.
(d)[6]
Explain one way MDZ could behave ethically towards each of the following stakeholder groups:
Employees.
Suppliers.
(e)[6]
Explain two possible sales-promotion methods a business could use for a new product. Which is likely to be the best method to use? Justify your answer.
Worked solution & mark scheme
This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Provide product information / satisfy legal requirements” …