Business 0450 · IGCSE · Marketing mix

Marketing mix — practice question

(a)[8]

Explain two benefits and two limitations for JJ of using part-time workers in its factory.

(b)[12]

Consider the advantages and disadvantages of the following three ways JJ could promote its new product in country X. Which should JJ use? Justify your answer. • Advertising in fashion magazines • Handing out leaflets in Main City • Point-of-sale displays in shops

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: A more adaptable workforce during peak demand

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