(a)[8]
Explain four different ways Yasin could promote MB’s products.
(b)[12]
Looking at the two options in Appendix 2, which one should Yasin select? Justify your answer with suitable calculations.
Business 0450 · IGCSE · Marketing mix
Marketing mix — practice question
Worked solution & mark scheme
This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Local radio - because the bakery mainly appeals to nearby residents, many potential customers may hear the advert” …
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