MTD produces specialist cleaning products, including soap. It uses batch production. The business operates just-in-time inventory control. MTD spent 18 months developing its latest environmentally friendly cleaning product. The Marketing Manager must choose the packaging and the promotion method for this new product. She stated: ‘All our stakeholders, including pressure groups, matter. MTD aims to help sustainable development.’
(a)[2]
Define ‘pressure group’.
(b)[2]
Identify two characteristics of batch production.
(c)[4]
Outline two factors MTD should take into account when choosing the packaging for its new product.
(d)[6]
Explain two possible advantages to MTD of using just-in-time inventory control.
(e)[6]
Evaluate whether social media is the best way for a business to promote a new product. Justify your answer.
Worked solution & mark scheme
This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “People who work together in order to make businesses or governments adopt particular policies” …