Business 0450 · IGCSE · Marketing mix

Marketing mix — practice question

(a)[8]

Explain one probable advantage and one probable disadvantage for Tandeep if he chooses to import the pushchairs (strollers) that he sells.

(b)[12]

Use Appendix 2 and the other information provided. Weigh up the advantages and disadvantages of TT buying toy cars either from a wholesaler or a manufacturer. Which channel of distribution should TT select? Support your answer with reasons.

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: A broader selection or superior-quality pushchairs available

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