(a)[8]
Identify and explain two reasons why marketing matters to CB when Chris launches his new business.
(b)[12]
Chris has to choose the ‘place’ element of his marketing mix. Consider the advantages and disadvantages of the three distribution methods below for reaching his biscuits to the target market. Recommend which one is most suitable to use. Justify your choice. Using his own stalls in shopping malls. Using a website to sell. Supplying large supermarkets.