(a)[8]
Identify and explain two benefits for FF from aiming its products at a particular market segment.
(b)[12]
Samah and Selina want to advertise the new ice-cream flavour. Consider the strengths and weaknesses of the three promotion methods below. Recommend which one is best for Samah and Selina to use. Justify your answer. Promotion methods: - Advertising on social networks - Handing out leaflets with a discount offer on them - Giving out free samples in shopping malls