Business 0450 · IGCSE · Marketing mix

Marketing mix — practice question

(a)[8]

Identify and explain two sales promotion methods Peter could use for the new service.

(b)[12]

Consider the two options for the site of the new business. Recommend which option Peter should select. Justify your answer.

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Lower prices” …