Business 0450 · IGCSE · Marketing, competition and the customer
Marketing, competition and the customer — practice question
NFC makes shoes by batch production. Quality assurance is used to keep quality high. NFC applies market segmentation. The Marketing Director is checking NFC’s product range. He understands that creating new products has both advantages and drawbacks. He also understands that product promotion matters.
(a)[2]
Define ‘batch production’ in your own words.
(b)[2]
Identify two aims of promotion in your answer.
(c)[4]
Outline one benefit and one drawback to NFC from using quality assurance.
(d)[6]
Explain two advantages to NFC of using market segmentation.
(e)[6]
Do you think the advantages for a business of developing new products are greater than the limitations? Justify your answer.
Worked solution & mark scheme
This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “When one quantity/group of a product has been made, a quantity of another product will then be made” …