Business 0450 · IGCSE · Marketing, competition and the customer
Marketing, competition and the customer — practice question
ABA operates short-haul flights across 60 countries. It is a multinational company headquartered in country X. ABA applies market segmentation when selecting its pricing method. The marketing department is conducting market research to collect feedback on customer experience. ABA is also looking at ways it can help sustainable development.
(a)[2]
Define the term market segmentation.
(b)[2]
Identify any two pricing methods.
(c)[4]
Outline two factors which might reduce the accuracy of ABA’s market research.
(d)[6]
Explain two benefits to ABA of operating as a multinational company.
(e)[6]
Do you think using renewable energy is the best method for a tertiary sector business to help sustainable development? Justify your answer.
Worked solution & mark scheme
This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Splitting the entire market into segments according to consumer characteristics and aiming different products at each segment” …