(a)[8]
Explain two benefits to MA of using the new technology described in Appendix 2. Benefit 1: Explanation: Benefit 2: Explanation:
(b)[12]
Assess the strengths and weaknesses of the three market research methods below. Which one would be the most suitable method for MA to use to discover which shops passengers would use at the airport? Support your answer. • Online survey • Sales data gathered from existing airport shops • Interviews at the airport Online survey: Sales data gathered from existing airport shops: Interviews at the airport: Recommendation: