Business 0450 · IGCSE · Market research

Market research — practice question

(a)[8]

Explain two methods by which SSM can grow.

(b)[12]

Consider the advantages of primary and secondary market research when collecting information about the possible sales in the new market. Which method is best for SSM to use? Justify your answer.

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This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Internal growth - enlarge its own factory / build extra factories / buy assets” …

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