Business 0450 · IGCSE · Market research

Market research — practice question

(a)[8]

Identify and explain two ways QC can create added value for its new service.

(b)[12]

Look at the strengths and weaknesses of the three methods below that QC could use to research the wedding catering market. Which method will produce the most accurate results about the market? Support your answer. Questionnaire about the wedding catering market carried out by QC. Questionnaire about the wedding catering market carried out by a market research agency. Government statistics on the number of weddings in country Z.

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: Raise quality so higher prices can be justified

  • Full mark scheme, point by point
  • Step-by-step worked solution
  • Write your answer & get it marked instantly by AI