Business 0450 · IGCSE · Market research

Market research — practice question

(a)[8]

Identify and explain one benefit and one drawback of BB operating as a private limited company.

(b)[12]

Assess the strengths and weaknesses of the following three ways of researching the size of the market for an ‘after school care’ service. Recommend the best method for BB to use. Justify your answer. Government population statistics. Internet research of competitors’ websites. Interviews with parents at local schools. Recommendation.

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: Greater capital for investment - from selling shares

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