Business 0450 · IGCSE · Market research

Market research — practice question

(a)[8]

Identify and explain two reasons why developing customer relationships is important for VC.

(b)[12]

Think about how the three factors below can influence the accuracy of the questionnaire data. Which factor is the most important for producing accurate results? Justify your answer. Sample size. Location where questionnaire is carried out. Questions asked. Conclusion.

Worked solution & mark scheme

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