(a)[8]
Identify and explain one benefit and one drawback of handing marketing tasks to the new manager.
(b)[12]
Look at the three market research methods Danielle could use to work out which classes are most likely to be popular at the new location. Recommend which method she should select. Justify your answer. Secondary research based on competitors. Questionnaires distributed to existing customers. Interviews with parents of children who attend classes. Recommendation required.