(a)[8]
Identify and explain two possible benefits to FF from changes in IT. Refer to Appendix 1.
(b)[12]
To grow, FF must win new customers. Look at the three market-research methods below. Which one do you think will be most effective in finding out the needs of potential customers? Justify your answer. Secondary research on weddings. Questionnaires distributed at wedding dress shops. Interviews with photographers from other parts of the country.