Business 0450 · IGCSE · Internal and external communication

Internal and external communication — practice question

(a)[8]

Explain one advantage and one disadvantage to SSE of recruiting its new managers from within the business.

(b)[12]

Consider the ways in which the three barriers below could reduce the effectiveness of communication between SSE’s head office in country Z and its new factories in other countries. Which barrier would be easiest to overcome? Justify your choice. • Problem with the medium used • Problem with the sender • Problem with the receiver

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: Recruitment costs are lower than with external methods

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