Business 0450 · IGCSE · Internal and external communication

Internal and external communication — practice question

(a)[8]

Explain four factors Duncan needs to take into account when selecting the communication method to use with DD’s employees.

(b)[12]

Consider two ways DD can increase added value. Which of the two is the best choice for DD? Justify your answer.

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: How many employees must be told - because DD has 120 employees, a method such as a noticeboard would be appropriate

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