Business 0450 · IGCSE · Internal and external communication

Internal and external communication — practice question

HSN makes breakfast cereals through batch production. The goods are marketed through several distribution channels. HSN employs 600 production workers. HSN is facing difficulties because many employees are leaving. After the Operations Manager was dismissed, the Human Resources Director must appoint a new manager. She stated: ‘The person must have good communication skills to help solve the communication barriers HSN has with employees.’ The Human Resources Director must decide whether to use internal recruitment or external recruitment for the new manager.
(a)[2]

Define the term ‘dismissal’.

(b)[2]

State two channels of distribution that a business could use.

(c)[4]

Outline two possible problems that many employees leaving could cause HSN.

(d)[6]

Explain how each of the following could create communication barriers within HSN. Language. Medium of communication.

(e)[6]

Do you think external recruitment is better than internal recruitment when recruiting a new manager for a large business? Justify your answer.

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: Ending of employment by the employer because the employee has broken company rules or is not meeting the required standard of work

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