Business 0450 · IGCSE · Environmental and ethical issues

Environmental and ethical issues — practice question

(a)[8]

Explain two reasons why high quality matters to FF.

(b)[12]

Using Appendix 3 and the other information, consider these two ways FF could contribute to sustainable development. Which way should Kathryn choose? Justify your answer. Buying all flowers from sustainable sources. Using electricity from renewable sources.

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This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: To build a brand image - so that customers are encouraged to buy the product - new customers are drawn in

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