Business 0450 · IGCSE · Enterprise, business growth and size

Enterprise, business growth and size — practice question

Rosa is a prosperous entrepreneur. Her company produces beauty products that she makes, including hand and face creams. She employs 5 production workers, and Rosa likes to stay in charge of everything else, including design and marketing. Rosa advertises the business through social networks. She said: ‘Raising added value matters. I expect revenue to rise by 300% in 2018. At this pace of growth, I will need a larger factory. I would like to have customers in other countries, so I hope there are no import quotas!’ Rosa has to choose whether to keep expanding the business or leave it small.
(a)[2]

What does the term ‘import quota’ mean?

(b)[2]

Rosa’s revenue was $5000 in 2017. Calculate the rise in revenue she expects in 2018.

(c)[4]

Identify and explain two methods Rosa could use to raise added value.

(d)[6]

Identify and explain one advantage and one disadvantage for Rosa’s business of using social networks for promotion.

(e)[6]

Do you believe Rosa should carry on expanding her business? Support your answer with reasons.

Worked solution & mark scheme

This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: Cap on how many goods may enter a country

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