(a)[8]
Explain why liquidity and profitability matter to a business.
(b)[12]
Consider the advantages and disadvantages of the three sales promotion methods Gemma could use for the new shop. Recommend which method Gemma should choose to maximise revenue. Justify your answer. • Buy one, get 50% off second purchase • 10% off everything in the shop for one week after opening • Pay a celebrity to open the shop