JTA is a public limited company. It offers holidays to a mass market. The business has 44 shops and employs 200 people. The Finance Director is considering ways in which a business can increase profit. She has been asked to analyse JTA’s financial performance by using ratio analysis. An extract from JTA’s financial statements is shown in Table 3.1.
Table 3.1 Extract from JTA’s financial statements for 2023 ($ million): Revenue 900, Profit 100, Capital employed 800.
(a)[2]
Define the term ‘capital employed’.
(b)[2]
Calculate JTA’s return on capital employed (ROCE). Show how you worked it out.
(c)[4]
Outline two advantages to JTA of operating in a mass market.
(d)[6]
Explain one advantage and one disadvantage of JTA operating as a public limited company.
(e)[6]
Do you think a price rise is the best way for a business to increase profit? Justify your answer.
Worked solution & mark scheme
This 20-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Shareholders' equity added to non-current liabilities; total long-term capital invested” …