(a)[11]
Fill in the table below.
(b(i))[1]
Suggest one reason why Ajay’s gross margin has risen.
(b(ii))[1]
State one reason why Ajay’s customers may want to see his financial statements.
(c)[5]
Advise Ajay whether or not he ought to reduce his selling price. Support your answer with the advantages and disadvantages of lowering the selling price.
(d)[2]
State two reasons why Ajay ought to be worried about his declining profit margin.