Economics 9708 · AS & A Level · Price elasticity of demand

Price elasticity of demand — practice question

An economics department at a university estimates that the price elasticity of demand for a local business’s products is between –1.1 and –1.3. Which decision could be supported by this research?

  • AIncrease prices to increase profit.
  • BInvest in more capital to increase output.
  • CReduce advertising to reduce costs.
  • DReduce prices to increase revenue.

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