What factors would probably help a small firm stay in business, and what factors could threaten its survival?
- Ahelp: contestability of the market; threat: expensive new technology
- Bhelp: customers valuing personal service; threat: new government regulations on its business
- Chelp: low barriers to entering its industry; threat: managerial diseconomies of scale
- Dhelp: selling a homogeneous product; threat: new firms entering the market