(a)[4]
The supermarket says that it gains from integration. The banks say that they have economies of scale. Distinguish between integration and economies of scale.
(b)[4]
Analyse how any greater integration may influence a supermarket’s costs.
(c)[4]
Comment on Morrisons’ performance from 2009–2011 compared with its larger competitors.
(d)[8]
Does the information provide enough evidence to conclude that banking and food retailing are oligopolistic markets?