(a)[4]
Explain what collusion means and under what circumstances it is most likely to arise in an industry.
(b)[4]
Analyse, using Table 1, whether price fixing was beneficial to Procter and Gamble.
(c)[6]
Suggest why building the advantage of large scale by integrating across its different businesses' could help a firm.
(d)[6]
Is the evidence in the article enough to conclude that Procter and Gamble is acting against the public interest?