Business 9609 · AS & A Level · The nature of operations
The nature of operations — practice question
TRA is a quaternary-sector business. It leads the market in supplying social media data to food manufacturers in country F. Over the last year, TRA’s market has expanded by 40%. DF is a multinational business specialising in non-alcoholic drinks. DF has requested data from TRA about a new bottle of water with pod attachments. The pods provide a fruity flavour that is mixed with sparkling water. TRA has surveyed 8000 potential consumers on social media to identify their preferred fruity flavour (see Fig. 1.1). TRA employs 65 researchers. Since 2020, all of these employees have worked from home. They are given all the required IT equipment and a high-speed internet connection. However, motivation is low, and this has caused high labour turnover. The Human Resource Director has received some feedback from employees. Fig. 1.2 presents some of this feedback.
(a(i))[1]
State one stage of the transformational process.
(a(ii))[3]
Explain the term multinational business.
(b(i))[3]
Using Fig. 1.1 and the other information, calculate the total number of potential consumers who would prefer lemon or strawberry flavoured water.
(b(ii))[3]
Explain one reason why TRA uses sampling.
(c)[8]
Using Fig. 1.1 and the other information, analyse two reasons why the data collected for DF may be unreliable.
(d)[12]
Evaluate the most effective way for TRA to improve the motivation of the home working employees.
Worked solution & mark scheme
This 30-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Input stage” …