Business 9609 · AS & A Level · The nature of operations

The nature of operations — practice question

Part 1[3]

Briefly explain what is meant by the term ‘mass customisation’ (lines 1–2).

Worked solution & mark scheme

This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: Recognising that mass customisation means production by a single producer (A: one person) is the essential starting point for full credit on the other points.

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  • Step-by-step worked solution
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