Part 1[3]
Briefly explain what is meant by the term ‘mass customisation’ (lines 1–2).
Business 9609 · AS & A Level · The nature of operations
Briefly explain what is meant by the term ‘mass customisation’ (lines 1–2).
This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: “Recognising that mass customisation means production by a single producer (A: one person) is the essential starting point for full credit on the other points.” …