Business 9609 · AS & A Level · The nature of operations

The nature of operations — practice question

Part 1[3]

Explain the term mass customisation.

Worked solution & mark scheme

This 3-mark question has a full step-by-step worked solution and mark scheme. One marking point: Knowledge: definition/feature of mass customisation (using flexible production/technology to make customised products on a large scale; made-to-order with economies of scale).

  • Full mark scheme, point by point
  • Step-by-step worked solution
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