(a)[8]
Look at Appendix 2 and the Board’s market share objective on lines 55–56. Calculate:
- estimated value of MFI’s sales in country Y in 2017 [3]
- price elasticity of demand of the best-selling premium brand of processed fish [5]
(b)[14]
Discuss a suitable marketing strategy that Marco could use for FineDine products in country Y. Use your results from 4(a) and other relevant information.