(a)
Consult the table in Appendix 1. Calculate:
- the centred quarterly moving average in quarter 3, 2018 [3]
- the seasonal variation in quarter 3, 2015 [2]
(b)[3]
Look at the table and graph in Appendix 1. Calculate SWF’s forecast sales for Quarter 3 in 2019.
(c)[12]
Refer to your result from 4(b). Discuss the usefulness of sales forecasts to SWF when making marketing and operational decisions.