(a)[2]
Consult the table in Appendix 1. Calculate:
- the seasonal variation for 2015 Quarter 1 [1]
- mean seasonal variation in Quarter 4 [1]
(b)[3]
Consult the table and graph in Appendix 1. Calculate PV’s forecast sales for Quarter 3 in 2017.
(c)[12]
Discuss the extent to which sales forecasts are useful to PV when it is making marketing decisions. Refer to your result from 2(b).