(a)[3]
Look at Appendix 1. Calculate:
- seasonal variation for 2018 Quarter 1 [1]
- average seasonal variation for Quarter 2. [2]
(b)[3]
Use Appendix 1 and Appendix 2. Calculate PY’s forecast sales for Quarter 3 in 2019.
(c)[12]
Use your answer to 4(b) and any other relevant information. Discuss the usefulness of sales forecasting to PY when making marketing decisions.